Derby is a friendly place.
Apparently, most places like Derby lose about 7% of their population every year because some people choose to move on. But the actual figure for Derby is only half that amount.
In spite of Derby’s friendliness, Derby still has communities and businesses who know little of each other. This is not unusual. Analysis of trends suggests that this will become a bigger issue as time goes by.
Social geographers have reported that, when people choose where to live, they find themselves increasingly living with others who are just like them. Radio 4’s Talking Allowed gave the example of someone who moved into Crouch End, London, only to discover a number of mums at the school gate who were in marketing and PR, just like her!
It will become increasingly difficult for towns and cities to work well and be good places to live, if their populations know less and less about each other, as ignorance usually breeds suspicion and ultimately fear. So what can we do about it?
Enter Living Derby – a group of successful individuals and companies, mostly from the creative industries in Derby (graphic design, literature, fine art etc) – who have experience of creative projects, from local to nationwide in scale, that have achieved a great deal in building communities. Living Derby wants to use that experience for the long-term benefit of Derby, by delivering creative and social programmes, keeping records of all of this in a growing online archive which the people of Derby can access – so that none of the work is lost. (For more information about Living Derby, click on “Living Derby” in “Interesting Links”.)
In his book Affluenza, Oliver James cites four fundamental human needs: feeling secure, being part of a community, feeling competent, and being autonomous and authentic.
Wouldn’t it be great if Living Derby can help individuals to feel secure, be part of a community, feel competent, and be autonomous and authentic? And by helping individuals, also help communities organisations and businesses as well – and ultimately our city of Derby?
Wouldn’t it be great if Living Derby helped our city to flower?